Cheddar Visitor Information Centre announced record numbers at its third annual season ending social and awards evening.
Formerly the National Trust shop, the visitor centre in Cheddar Gorge, received more than 31,000 visitors during the year, an increase of 16% on 2023 and more than twice the number seen in the first year of opening. The VIC, as it is known, is managed and staffed entirely by local volunteers with the aim of helping visitors to the gorge make the most of their visit.
Sales were also up on 2023, with walking guides again the top seller; over 1,100 sold during the year. The three and a half mile circular clifftop walk, with its spectacular views, remains the most popular, many visitors coming to Cheddar just to experience it. The VIC stocks a wide selection of walking guides plus maps and information on local activities, and also sells a good range of souvenirs and other merchandise.
At the social evening there was a buffet supper and wildlife quiz followed by the presentation of awards to volunteers. Jim Scott and Carol Neslen received the award for the best sales team, Richard and Celia Sheridan for showing most commitment, John and Penelope Morgan and Caroline Bright for coping under pressure, Mary Evans for attending the most sessions and to handyman Richard Smith for keeping everything in order.
Lesley Miller was presented with a bouquet for all her work, especially hand crocheting Cheddar strawberry key rings of which 157 were sold during the year. The evening ended with an amusing game for teams to build towers of marsh mallows and spaghetti.
The VIC is now closed for winter and will re-open mid-February next year. Anyone interested in joining the friendly team of volunteers or finding out more should email cheddarvicvolunteers@gmail.com.