Police Scotland have launched a recruitment drive with a television and radio ad campaign.
The force, which had 16,603 officers as of November 2024, says it is looking to maintain that figure with the help of the campaign. The advertisements encourage people to consider their transferable skills developed in areas such as the culinary world and sport, and how they could be applied to a career in policing.
The advert ends by telling viewers that “the skills you need to be a police officer might be the ones you already have.” The ads show a cyclist, who doubts his physical fitness would be enough to be in the police; a chef, who doubts his mental resilience would cut the mustard; and a goalkeeper who doubts she’s enough of a team player.
It is the second leg of the campaign. The first phase of the recruitment drive featured social media video adverts with real officers telling the story of their journey into policing. A spokesperson for the force said: “Police Scotland has launched the second phase of a national advertising campaign with TV, radio and digital advertising to recruit police officers across Scotland.
“The campaign encourages potential candidates to consider the transferable skills they can bring to the role of police officer and explains why policing is a . The first phase of the national recruitment campaign, which launched in September 2024, featured social media video adverts with real officers telling the story of their journey into the policing.
“In November 2024 Police Scotland officer numbers increased to 16,603. Continued recruitment will help the Service to maintain this number. The latest campaign messaging focuses on the transferable skills prospective candidates can bring to policing with the key message: the skills you need to be a police officer might be the ones you already have.”
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